Identity Provider

IDENTITY PROVIDER

The identity provider is used in our everyday consumer life. When you log in to a new retail website by clicking “Sign in with Google” or “Sign in with Facebook,” that’s an example of Google or Facebook acting as a trusted identity provider (IdP), and authenticating you on behalf of that online store.

                                       By entering your username, password and sometimes a 2nd authentication factor, Google or Facebook can assert whether you are who you claim to be, and relay their authentication decision to the retail or media site in question. Essentially, an Identity Provider is a trusted system that authenticates users for the benefit of other, unaffiliated websites or digital resources.

Benefits of Identity Provider:-

1) Saves you, the end-user, the pain of creating and maintaining a new password.

2) Spares your favorite retail or media websites the trouble of storing and protecting that information. In fact, since the authentication process is relayed to Google, the retail website never sees your password or other authentication credentials.